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Oklahoma State University

Greg Clare

Greg Clare

Assistant Professor

440 Human Sciences
Stillwater, OK 74078
Phone: 405-744-4312
Fax: 405-744-6910

greg.clare@okstate.edu

Education

Degree Institution Area of Study
Ph.D. Michigan State University Public Relations, and Retailing
M.B.A. University of Phoenix Human Resource Management Specialization
B.A. Michigan State University Interdisciplinary Humanities, Economics and History Major

Expertise

My research areas include the following areas of consumer behavior: Food Recall Consumer Response, Food Recall Message Design, Nutrition Label Design, Consumer Response to Nutrition Label Information to Improve Health, Older Consumer Behavior, Circadian Rhythms, Lighting Design and Facility Interventions to Enhance Caregiver/Client Wellbeing, Food Packaging and Lighting Design

Publications

  • Clare, G., Washburn, I.J. & Hebert, P.  (2016).Spectrum actigraphy: Light, sleep and caregiver well-being, International Journal of Current Microbiology and Applied Sciences 5(8).
  • Clare, G. & Hancer, N. (2016).  Measuring the user experience of apparel design innovations with eye tracking with multiple metrics:  Lessons from a student fashion show, International Journal of Clothing Science 3(1).
  • Hebert, P., Clare, G. & Jacobs-Gray, N. (2016). In situ case studies of two operation-critical control rooms at the same facility:  With comparison to industry recommendations, Industrial and Systems Engineering, 1(1). 
  • Clare, G. & Singh, C. (2016).  Staking a claim in consumer co-created website design:  A stakeholder theory collaborative entrepreneurship and product development course overview, Education 6(3).
  • Peterson, B.T., Anderer, P., Moreau, A., Ross, M., Thusoo, S. & Clare, G. (2016).  A novel actigraphy data analysis tool and its application to identifying the optimal threshold value in three subject populations, Physiological Measurements, 37(7).
  • Clare, G. & Hancer, N. (2016).  The influence of tunable LED lighting systems on consumer food label perceptions. Food and Nutritional Sciences 7(7).
  • Clare, G. & Burghardt, K. (2015).  Getting the message:  Framing nutrition labels to increase consumer elaboration likelihood. Food and Public Policy 5(5).
  • Hebert, P., Clare, G., Chung, Y., Slevitch, L., Leong, J. (2015).  Effects of experimental conditions on consumer perceptions of ground beef:  An interdisciplinary study, Journal of Social Sciences and Humanities,1(4). 
  • Clare, G. (2015).  50 senior essentials:  A course using diverse research methods to better develop new apparel lines to address the needs of older adult females. Journal of Theory and Practice in Higher Education, 15(3).
  • Clare, G., Hebert, P., Moreau, A., Peterson, B.T. (2015).  Better Assessment of Home Sleep with Advanced Analysis of Actigraphy Data, Innovations in Clinical Neuroscience 12(5-6).
  • Clare, G. & Burghardt, K. (2014).  Getting the message: Consumer perceptions of front of package labels.  Management 4(5).
  • Clare, G. & Huddleston, P. (2014). Getting the message: Framing food recall messages to increase consumer protection motivations. Journal of Communication in Healthcare7(1).
  • Hebert, P., Clare, G., Chung, Y., Slevitch, L., & Leong, J. (2014). Effects of experimental conditions on consumer perceptions of ground beef. International Journal of Humanities and Social Science Today, 25, 169-179.

Presentations

  • Hebert, P.R., Clare, G. & Singh, C. (2016, October). Corporate before and after: Case study utilizing "dynamic" LED cove lighting to illuminate a photography exhibit and support circadian rhythm. Proceedings of the Mountain Plains Museum Association Conference, Oklahoma City, OK.
  • Hebert, P. R. & Clare, G. (2016, October) Hospitality and "TICK TOCK": Why lighting designers should care, Enlighten Americas 2016 Conference, Lighting Workshop for Students, November 2016, Puerto Vallarta, Jalisco, Mexico.
  • Hebert, P., Clare, G. (2016, April). A case study of an operation-critical control room with comparisons to industry recommendations. Proceedings of the Sixth Annual Conference on the Constructed Environment, University of Arizona.
  • Hill, S., Braine, S., Hebert, P., Clare, G. & Kang, M. (2016, February). In situ case studies of pediatric hospital units in the U.S. and India with comparisons to industry illuminance recommendations. Proceedings of the Ninth Annual Health Disparities Conference, New Orleans, LA.
  • Hebert, P., Clare, G., Braine, S. (2015, November). An in situ case study of a pediatric hospital with comparisons to industry illuminance recommendations. Proceedings of the Tulsa Research Partners Citywide Research Day,
  • Adams, K., Hebert, P. & Clare, G. (2015, June). Developing a retail store lighting exercise: Examining the interaction effects of light sources on tableware - object color. Proceedings of the 2015 International Conference on Design, CODE 2015, GD Goenka University, Haryana, India.
  • Hebert, P., Glassco, J., Robertson, J. & Clare, G. (2015, June). In Situ Retail Lighting Study: An Undergraduate Student Measurement Exercise, Proceedings of the 2015 International Conference on Design, CODE 2015, GD Goenka University, Haryana, India.
  • Hebert, P., Clare, G., Van Dusen, A., Hamlett, C. (2015, June). Considering Upstream and Downstream Indian Craft Marketing Channel Segments: Comparing Lighting Standards for Production and Display. Proceedings of the 2015 International Conference on Design, CODE 2015, GD Goenka University, Haryana, India.
  • Van Dusen, A. Hamlett, C., Hebert, P. & Clare, G. (2015, June). Exploring Retail Lighting: Considering Needs and Solutions Across Visual Ages. Proceedings of the 2015 International Conference on Design, CODE 2015, GD Goenka University, Haryana, India.
  • Jacobs-Gray, N., Clare, G. & Hebert, P. (2015, June). Exploring the linkages between lighting and food safety practices: Implications for hospitality and food retailing entities. Proceedings of the 2015 International Conference on Design, CODE 2015, GD Goenka University, Haryana, India.
  • Hancer, N., Clare, G. & Hebert, P. (2015, June). An exploration of network controlled LED light bulbs effects on consumer perceptions of food package labels. Proceedings of the 2015 International Conference on Design, CODE 2015, GD Goenka University, Haryana, India.
  • Adams, K., Hebert, P. & Clare, G. (2015, June). Proposing Cross Learning for Retail from Congregate Living Facility Study: Utilizing Heat Mapping Technology to Prioritize Lighting Interventions for Older Adults in Shopping Malls. Proceedings of the 2015 International Conference on Design, CODE 2015, GD Goenka University, Haryana, India.
  • Clare, G. (2015, March). Powering up your graduate merchandising analysis curricula : Using PowerPivot to increase graduate student quantitative data analysis skills. Proceedings of the 2015 Great Plains IDEA Annual Meeting (Merchandising), Omaha, NE.
  • Clare, G. (2015, March). Powering up your retail math curricula: Using PowerPivot to increase undergraduate student quantitative data analysis skills. Proceedings of the 2015 American Collegiate Retailing Association Conference, Coral Gables, FL.
  • Hancer, N. & Clare, G. (2015, February). Label design preferences of consumers: An exploration of lables used on meat products, Proceedings of the of the 26th Annual Oklahoma State University Research Symposium, Stillwater, OK.
  • Hancer, N. & Clare, G. (2015, January). Why Do Customers of Membership Warehouse Clubs Eat in Food Courts: A Case Study of Sam's Club. Proceedings of the 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Tampa, FL.
  • Clare, G., Hebert, P., Moreau, A., Peterson, BT(2014, November). Better Assessment of Home Sleep with Advanced Analysis of Actigraphy Data. Proceedings of 2014 Central Nervous System (CNS) Summit Meeting, Boca Raton, FL.
  • Hebert, P., Kang, M. & Clare, G. (2014, October). Animal Production Systems: Synthesis of Methods to Determine Triple Bottom Line Sustainability from Findings of Reductionist Research Multi-State Project S-1032 Annual Meeting, Fayetteville, AR.
  • Hebert, P., Kang, M., Chung, Y., Clare, G., Lee, HJ, Slevitch, L., Leong, J. (2015, January). Utilizing Systems Thinking and Concept Mapping to Identify Interdisciplinary Research Opportunities: Considering the Effects of Light on Meat Products, Proceedings of the 2015 Hawaii University International Conference on Arts, Humanities, Social Sciences and Education, Honolulu, HI.
  • Adams, K., Hebert, P. & Clare, G. (2014, October). Utilizing Heat Mapping Technology to Prioritize Lighting Intervention Needs in an Adult Congregate Living Facility, Proceedings of the 2014 Interior Design Educators Council, Fayetteville, AR.
  • Hebert, P., Clare, G., & Chin, J. (2014, March). Examining older adult consumers' perceptions of the effects of new to the market light sources on packaged meat products, Proceedings of the 2014 Oklahoma Association for Family and Consumer Sciences Conference, Stillwater, OK.
  • Hebert, P., Clare, G., Cha, J. (2014, March). Preparing to utilize Actiwatches as instruments to explore circadian rhythms in older adults, Proceedings of the 2014 Oklahoma Association for Family and Consumer Sciences Conference, Stillwater, OK.
  • Clare, G., Hebert, P., Cha, J. (2014, February). Exploration of existing lighting levels at an older adult congregate facility. Proceedings of the 25th Annual Oklahoma State University Research Symposium, Stillwater, OK.
  • Hebert, P., Clare, G., Chin, J. (2014, February). Exploring chapel lighting in retirement centers in two U.S. states. Proceedings of the 25th Annual Oklahoma State University Research Symposium, Stillwater, OK.
  • Clare, G., Slevitch, L., Hebert, P., Cha, M.J., Chin, J., Campaore, C. (2014, October). Reducing risks of food borne illness through community engagement: A pilot study. Proceedings of the 2014 Engagement Scholarship Conference, Alberta, Canada.
  • Hebert, P., Clare, G., Compaore, C, & Chin, J. (2014, October). Light and sleep study: Engaging older adult facility shift workers, Proceedings of the 2014 Engagement Scholarship Conference, Alberta, Canada.
  • Clare, G. & Burghardt, K. (2014, March). Getting the message: Consumer perceptions of front of package labels. Proceedings of the 2014 American Collegiate Retailing Association, Dallas, TX.
  • Clare, G. (2014, January). Don't lie about my brands or else! An empirical case study. Proceedings of the 2014 United States Association of Small Business Entrepreneurs, Dallas, TX.
  • Clare, G. & Huddleston, P. (2013, March). Getting the message: Framing food recall messages with prospect theory to increase consumer protection motivations. Proceedings of the 2013 American Collegiate Retailing Association, Nashville, TN.
  • Clare, G., & Sternquist, B. (2012, March). Hedonistic shopping in Saudi Arabia: The role of perceptions of pricing and retailer cues in The Kingdom. Proceedings of the 2012 American Collegiate Retailing Association Conference, Seattle, WA.
  • Clare, G., & Sternquist, B. (2011, March). Extending the technology adoption model: The role of confidence and privacy concerns in probabilistic mental models of Internet purchase intentions, Proceedings of the 2011 American Collegiate Retailing Association Conference. Boston, MA.
  • Clare, G., Srivastava, C., Zhao, J., & Martin, C. (2009, March). Why Buy Organic? A Qualitative Study of Perceptions, Beliefs, and Food Choices, Proceedings of the 2009 American Marketing Society/American Collegiate Retailing Association Conference. New Orleans, LA.
  • Clare, G., & Sternquist, B. (2008, March). The Impact of Oligopolistic Competition on Internationalization, the Comparative Advantage Theory of Competition and Superior Financial Performance, Proceedings of the 2008 American Collegiate Retailing Association Conference. Durango, CO.

 Courses Taught

Fashion Innovation and Marketing of Fashion Products DHM  1433
Consumer Research DHM  2403
Introduction to Retailing RET  261
Retailing, Apparel, and Interiors DHM  3433
Retail Math DHM  3553
Acquisitions and Allocations DHM  3563
Entrepreneurism and Product Development DHM  4453
International Sourcing and Product Development RET  471
Consumer Behavior DHM  5303
Professional Development in Merchandising DHM  5623
Advertising and Promotions DHM  5643

 

Awards & Recognition

  • Great IDEA Award, “Stepping-Up” in Program Leadership, 2016
  • Marie Louise Gephart Donnell Scholarship, 2012
  • Marie Louise Gephart Donnell Scholarship, 2009
  • Resident Life Annual Survey Recognition, “Instructors who stimulated thinking, reflection, connecting ideas, exploring knowledge and excitement about learning”, 2009
  • Outstanding Graduate Student Award, Ph.D. Retailing, Advertising, Public Relations, and Retailing, 2008
  • Resident Life Annual Survey Recognition, “Instructors who stimulated thinking, reflection, connecting ideas, exploring knowledge and excitement about learning”, 2008

Grants

  • Hebert, P. R. & Clare, G. (2016).  International Association of Lighting Designers (IALD) Education Trust, stipend for educators to attend Enlighten Americas 2016 Conference and create lighting student workshop, Puerto Vallarta, Jalisco, MX, $ 2,600.
  • Clare, G. (2016).  University Assessment and Testing Office, Supporting internal and external reviewers for student semi-final project competition in DHM 4453, $3229.
  • Clare, G., Leong, G., Hermann, J., Bishop, A., Kang, M. (2015).  Human Sciences Laboratory and Research Program for Equipment, Software, and Databases and Laboratory Equipment, Eye Works eye tracking software and equipment, $27,000.
  • Armstrong, C., Bishop, A., Clare, G., Jayadas, A., Ruppert-Stroescu, M., Slevitch, L. (2015).  Human Sciences Laboratory and Research Program for Equipment, Software, and Databases and Laboratory Equipment,   Aging simulation suit GERT and accessories, $9,800.
  • Clare, G. (2015).  University Assessment and Testing Office, Supporting internal and external reviewers for student semi-final project competition in DHM 4453, $1765.
  • Huddleston, P. (PI) & Clare, G. (Oct 2008 - Oct 2009). Consumer Recall Notification Strategy, Michigan State University, Intramural Research Grant Program, ($4,823).
  • Huddleston, P. & Clare, G. Justice Theory and Consumer Online Reviews (2010), Michigan State University, Summer Excellence In Research Fellowship, ($ 4,800).
  • Clare, G. Getting the Message, Framing food recall messages with prospect theory to increase consumer protection motivations, Michigan State University, Dissertation Completion Fellowship, May 2012 ($3,000).

Professional Memberships

  • United State Association for Small Business Entrepreneurism
  • American Collegiate Retailing Association

Service

  • 2016 Co-developed student lighting workshop for International Association of Lighting Designers on effects of light on human health, Puerto Vallarta, Jalisco, MX (Workshop Facilitator)
  • 2016-Present American Collegiate Retailing Association ACRA, (Treasurer)
  • 2016-Present Oklahoma State University Alliance on Aging (Research Fellow)
  • 2016 Journal for the Advancement of Marketing Education (Reviewer), American Journal of Marketing Research (Reviewer)
  • 2016-Present Human Sciences Faculty Council, At Large Member
  • 2015 Design, Housing, and Merchandising Program Exchange (Coordinator)
  • 2015-Present Great Plains IDEA Merchandising Program (Program Leader)
  • 2015 United States Department of Agriculture, National Institute of Food and Agriculture Peer Review Panel, SBIR (Review Panel Member)
  • 2015-Present Design, Housing and Merchandising Global Education Committee (member)
  • 2013-Present Design, Housing, and Merchandising Assessment Committee (Reviewer, Member)
  • 2013-Present Design, Housing, and Merchandising Advisory Board (Member)
  • Clothing and Textiles Research Journal, University of Missouri (reviewer)
  • Great Plains IDEA Orientation Committee, Oklahoma State University (member)
  • Great Plains IDEA Assessment Committee, Oklahoma State University (member)
  • United States Department of Agriculture, National Institute of Food and Agriculture Peer Review Panel, 1890 Institutions Capacity Building Grants Program (panel member)
  • Fairchild Publications, (reviewer)
  • International Review of Retail, Distribution and Consumer Research, University of Stirling, UK (reviewer)
  • United States Department of Agriculture, National Institute for Food and Agriculture, Grant Review Panel, 2014-2015
  • Human Sciences Recognition Committee, Oklahoma State University (member) 2013-2014
  • Human Sciences Educational Experience Action Committee, Oklahoma State University (member) 2013-2014
  • Design, Housing, and Merchandising Advisory Board Committee, Oklahoma State University (member) 2013-2014
  • Design, Housing, and Merchandising New Building Committee, Oklahoma State University (member) 2013-2014
  • Communication Arts and Sciences Dean Selection Committee, Secretary, Michigan State University 2008-2009
  • Group Facilitator, International Teaching Assistant Orientation Program, Michigan State University, 2011