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Oklahoma State University

Jing Yang

Jing Yang

Assistant Professor

365 Human Sciences
Stillwater, OK 74078
Phone: 405-744-7675
Fax: 405-744-6299

jing.yang11@okstate.edu

Education

Degree Institution Area of Study
Ph.D. Oklahoma State University Hospitality Value Added Marketing/Finance
M.S. Oklahoma State University Hospitality Marketing and Finance
B.S. China Foreign Affairs University Public Relations and English

Expertise

Value Added Marketing; Hospitality Merger and Acquisition; Economic Impact; The Tactical and Strategic Use of Revenue Management in Hotels

Publications

  • Wang,Y., Yang, J., & Yang, C. (2015). Hotel internal branding: A case of tempus hotel Taichung. Journal of Hospitality & Tourism Cases4(3), 50-60.
  • Scott-Halsell, S., Saiprasert, W., & Yang, J. (2013). Emotional intelligence differences: Could culture be the culprit. Journal of Teaching in Travel & Tourism, 13(4), 339-353.
  • Yang, J., Kim, W. G. & Qu, H. (2010). Post-merger stock performance of acquiring hospitality firms. Tourism Economics16(1), 185-195.(SSCI)
  • Yang, J., Qu, H., & Kim, W. G. (2009). Merger abnormal returns and payment methods of hospitality firms. International Journal of Hospitality Management, 28(4), 579-585. (SSCI)

Presentations

(Graduate student authors are underscored)

  • Wang, Y., Qu, H, & Yang, J. (2017), Love spillover from a hotel sub-brand to its corporate brand: A three-way interaction model, 2017 ICHRIE Conference.
  • Wang, Y., Qu, H, & Yang, J. (2017), Antecedents and outcomes of hotel brand love: Baby boomer vs. generation X customers, 15th APacCHRIE Conference.
  • Ding, L., & Yang, J (2017). The effects of autonomous motivation on attitude toward collaborative consumption: The moderating role of source credibility. 2017 Central Federation CHRIE Regional Conference.
  • Ding, L., & Yang, J (2017). Capital structure and intangible assets in U.S. restaurant industry, 22nd Annual Graduate Student Conference in Hospitality and Tourism Research. 
  • Shafieizadeh, K., & Yang, J (2017). The effect of franchising on success factors of small and medium sized restaurants, 22nd Annual Graduate Student Conference in Hospitality and Tourism Research. 
  • Yu, Ch., & Yang, J (2017). The Impact of price change on casual restaurant performance, 22nd Annual Graduate Student Conference in Hospitality and Tourism Research. 
  • Ding, L., Chung, Y. & Yang, Jing (2016). Corporate social performance and CEO compensation in U.S. restaurant industry: The moderating effect of firm size. The 14th APacCHRIE Conference.
  • Ding, L., & Yang, J. (2016). Individual contribution to group project: Exploring the relationship between peer evaluation scores and academic performance in the college-level hospitality management course. The 2nd Hospitality Teaching & Learning Conference.
  • Wang,Y., Qu, H., & Yang, J. (2016). Three components of brand love and outcomes: Moderating effects of public self-consciousness. 2016 Annual ICHRIE Conference. 
  • Wang,Y., Qu, H., & Yang, J. (2016). Moderating effects of customer involvement on dual-path effects of hotel sub-brand love. 6th Advances in Hospitality and Tourism Marketing and Management conference. 
  • Ding, L., Yang, J., & Chung, Y. (2015).  Corporate social performance and financial performance: A comparative study between U.S. hospitality and manufacturing industries. 13th APacCHRIE Conference.
  • Ding, L., Yang, J., & Chung, Y. (2015).  Corporate social performance and social benefit trade-off between stakeholders: An exploratory DEA study in hospitality industry, 2015 Annual ICHRIE Conference.
  • Wang,Y., Qu, H., Yang, J., Chu-En Yang (2015). Leisure-Work Preference and Hotel Employees’ Perceived Subjective Well-Being: An Explanatory Mixed Method. 20th Annual Graduate Student Conference in Hospitality and Tourism Research. 
  • Ding, L., & Yang, J (2015). Customer Delight: Importance-Performance Analysis Revisited on Restaurant Customers, 20th Annual Graduate Student Conference in Hospitality and Tourism Research. 
  • Yang, J., Zheng, T., & Ding, L. (2014). Efficiency and stock performance: The case of U.S. restaurants, 12th APacCHRIE Conference. 
  • Wang, Y., Yang, J., & Ding, L. (2014).  Competitor analysis for hotel brands: A strategic-group approach, 2014 Annual ICHRIE Conference.
  • Wang,Y., Yang, J., Yang, C. (2014). Internal branding in hotel industry: A participatory action research,
  • 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism.
  • Yang, J. & Qu. H. (2013). The dual impact of value added marketing, 18th Annual Graduate Student Conference in Hospitality and Tourism Research.
  • Yang, J. & Qu, H., & Ding, H. (2012). Interdependence and structure of state parks’ economic impacts, 17th Annual Graduate Student Conference in Hospitality and Tourism Research.
  • Yang, J., & Qu, H. (2012). RFM, Measures of Customer Value: Evolution of RFM and New Adaptations, 2012 Annual ICHRIE Conference.
  • Yang, J., Qu, H., & Tang, H. (2012). The impact of advertising on restaurant stock returns: an exploration of moderators, 17th Annual Graduate Student Conference in Hospitality and Tourism Research.
  • Yang, J., Yu S.L., & Leong, J. (2011). A Comparative Study of Service Failure and Service Recovery Efforts between Chain and Independent Restaurants, 16th Annual Graduate Student Conference in Hospitality and Tourism Research.
  • Yu, S.L., Qu, H., & Yang, J. (2011). A Study of the Impact of Restaurant Affiliation on Part-time Workers’ Organizational Citizenship Behavior, 16th Annual Graduate Student Conference in Hospitality and Tourism Research.
  • Yang, J. & Qu, H. (2010). A case study of the factors that influence repatronage decisions in the Mexican
  • restaurants Los Cabos, 15th Annual Graduate Student Conference in Hospitality and Tourism  Research.
  • Yang, J., Qu, H., & Kim, W. G. (2009). Merger abnormal returns and payment methods of hospitality firms, 2008 Annual ICHRIE Conference.
  • Yang, J., Kim, W. G. & Qu, H.(2007). Post-merger stock performance of acquiring hospitality firms. 12th Annual Graduate Student Conference in Hospitality and Tourism Research.

Courses Taught

Introduction to Hospitality Accounting HRAD  2152
Introduction to Hospitality Accounting HRAD  2153
Hospitality Industry Financial Analysis HRAD  2283
Lodging Operation HRAD  2643
Purchasing For Hospitality Organizations HRAD  3153
Hospitality Management and Organizations HRAD  3213
Service Management HRAD  3575
Hospitality Cost Control HRAD  3623
Revenue Management HRAD  4453
Seminar on Contemporary Issues in Hospitality HRAD  5262
Hospitality Accounting & Finance HRAD  5323
Contemporary Hospitality/Tourism Theory HRAD  6713

Service

  • International Journal of Hospitality Management
  • British Food Journal
  • Graduate Student Conference in Hospitality and Tourism Research
  • International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Conference
  • World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES)
  • Asia Pacific Tourism Association Annual Conference
  • International Society of Travel & Tourism Educators Conference

Awards & Recognition

  • Outstanding Graduate Faculty Mentor Nominee (2016/2015/2014)
  • Merrick Teaching Award Nominee (2015)
  • Mildred H. & John W. Skinner Graduate Fellowship (2013/2012)
  • Outstanding PhD student Nominee (2013)
  • Pat Moreo Distinguished Graduate Fellowship (2012)
  • Graduate Student Research Award (2003)
  • President’s Honor Roll (1999/1998/1997/1996)

Grants

  • Building Tourism and Marketing Strategies for Oklahoma Wines, ($30,864) (2017-2018). Oklahoma Department of Agriculture, Food, & Forestry. (Co-PI)
  • Feasibility Study for SpringLoaded Brewery, ($5,000) (2014). SpringLoaded Brewery. (Co-PI)
  • Pipeline Interpretive Center Feasibility Study, ($14,434.20) (2013-2014). Cushing Chamber of Commerce. (PI)
  • An Annual Study of the OK Tourism Barometers, ($35,000) (2009). Oklahoma Recreation & Tourism Department.
  • The Economic Value of Oklahoma’s State Park System, ($37,600) (2007). Oklahoma Recreation & Tourism Department.

Professional Memberships

  • Academic Integrity Panel, 08/2011-Present
  • Scholarship Review Committee, 2013-Present
  • Academic Integrity Facilitator, 2016
  • Hospitality Leadership Committee, 2016