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Oklahoma State University

Li Miao

Li Miao

Associate Professor/Associate Director/Graduate Program Coordinator

365 Human Sciences
Stillwater, OK 74078
Phone: 405-744-1277
Fax: 405-744-6299

lm@okstate.edu

Education

Degree Institution Area of Study
Ph.D. The Pennsylvania State University, University Park, PA Hospitality Management
M.S. Oklahoma State University, Stillwater, OK Hospitality Administration
B.A. Nankai University,Tianjin, China, Tourism Management

Expertise

Dr. Miao’s research focuses on consumer behavior in hospitality service consumption. She is particularly interested in and known for her work in interpersonal dynamics at hospitality and tourism service encounters, technology-and-human interactions at hospitality and tourism service encounters, “emerging” consumer behavior at hospitality and tourism service encounters, consumer responses to food labels and menu labels, and consumer responses to revenue management practices.

Publications

(Graduate student authors are underscored)

Yu, X., Anaya, J., Miao, L., Lehto, X., & Wong, A. (in press, accepted on March 20, 2017). The impact of smartphones on the family vacation experience. Journal of Travel Research.
(SSCI impact factor of 4.564)

Line, N., Hanks, L., & Miao, L. (in press, accepted on January 31, 2017). Image matters:  Incentivizing green tourism behavior. Journal of Travel Research.
(SSCI impact factor of 4.564)

Lehto, X., Luo, W., Miao, L., & Ghiselli, R. (in press, accepted on April 6, 2017). Shared tourism experience of individuals with disabilities and their caregivers. Journal of Destination Marketing & Management.
(SSCI impact factor of 1.034)

Fu, X., Zhang, W., Lehto, X., & Miao, L. (in press, accepted on June 30, 2017). Celebration of heritage:  Linkages between historical re-enactment festival attributes and attendees' value perception. Journal of Travel & Tourism Marketing.
(SSCI impact factor of 1.453)

Shen, R., Miao, L., Lehto, X., & Zhao, X. R. (in press, accepted on July 30, 2015). Work or/and life?  Respite experience of Bed & Breakfast innkeepers and its effect on subjective well-being. Journal of Hospitality and Tourism Research.  DOI: 1096348015597028
(SSCI impact factor of 2.646) 

Wei, W., Lu, Y., Miao, L., Cai, L., & Wang, C. (2017). Customer-Customer Interactions (CCIs) at conferences:  An identity approach. Tourism Management, 59, 154-170.
(SSCI impact factor of 4.707)

Wei, W., Miao, L., Cai, L., & Adler, H. (2017). Modeling event attendees' subjective experiences during customer-to-customer encounters. International Journal of Contemporary Hospitality Management, 29(8), 2085-2102.
(SSCI impact factor of 3.196)

Seo, S., Miao, L., Almanza, B., & Behnke, C. A. (2017). How have restaurant firms responded to food crises. Journal of Foodservice Business Research. 

Wei, W., & Miao, L. (2017). Memorable experiences in customer-to-customer interactions (CCIs) at Conferences. Event Management, 21(6).

Anaya, G., Miao, L., Mattila, A., & Almanza, B. (2016). Consumer envy during service encounters. Journal of Services Marketing, 30(3), 359-372. 
(SSCI impact factor of 1.811)

Miao, L., & Wei, W. (2016). Consumers' pro-environmental behavior and its determinants in the lodging segment. Journal of Hospitality and Tourism Research, 40(3), 19-338.
(SSCI impact factor of 2.646) 

Kim, S., Miao, L., & Magnini, V.  (2016). Consumers’ emotional responses and emotion regulation strategies during multistage waiting in restaurants. Journal of Hospitality and Tourism Research, 40(3), 291-318.
(SSCI impact factor of 2.646) 

Huang, Z. J., & Miao, L. (2016). Illegitimate customer complaining behavior in hospitality service encounters: A frontline employee perspective. Journal of Hospitality and Tourism Research, 40(6), 655-684.
(SSCI impact factor of 2.646)

Park, H., Almanza, B., Miao, L., Sydnor, S., & Jang, S. (2016). Consumer perceptions and emotions about sanitation conditions in full service restaurants. Journal of Foodservice Business Research, 19(5), 474-487.

Line, N., Hanks, L., Miao, L., & Daniell, R. (2015). Understanding perceptions of e-cigarette use in shared consumption spaces:  A schema congruity perspective. Cornell Hospitality Quarterly, 1938965515621619
(SSCI impact factor of 2.657)

Wang, C.-Y., Miao, L., & Mattila, S. A. (2015). Customer responses to communication accommodation strategies in intercultural service encounters. International Journal of Hospitality Management, 51, 96-104. 
(SSCI impact factor of 2.787)

Areizaga, E. T., Adler, H., Behnke, C. A., Miao, L., & Lehto, X. (2015). The use of consumer generated feedback in the hotel industry:  Current practices and their effects on quality. International Journal of Hospitality & Tourism Administration, 16(3), 224-250. 

Seo, S., Almanza, B., Miao, L., & Behnke, C. A. (2015). The effect of social media comments on consumers’ responses to food safety information.   Journal of Foodservice Business Research, 18(2), 111-131.    

Coussement, M. A., Tanyatanaboon, M., Li, Z., Shportko, A., & Miao, L. (2014). A strategy of duality:  New choreography for the Marriott/Ritz-Carlton dance. Journal of Hospitality & Tourism Cases, 3(2). 

Miao, L. (2014). Self-regulation and "other consumers" at service encounters:  A sociometer perspective. International Journal of Hospitality Management, 39, 122-129. 
(SSCI impact factor of 2.787) 

Miao, L. (2014). Emotion-regulation at service encounters:  Coping with the behavior of other customers. Journal of Hospitality Marketing & Management, 23(1), 49-76.  

Miao, L., Lehto, X., & Wei, W. (2014). The hedonic value of tourism consumption:  Evidence from spring break experiences. Journal of Hospitality Marketing & Management, 23(2), 99-121.  

Seo, S., Jang, S. S., Almanza, B., Miao, L., & Behnke, C. A. (2014). The negative spillover effect of food crises on restaurant firms:  Did Jack in the Box really recover from an E.coli Scare? International Journal of Hospitality Management, 39, 107-121.
(SSCI impact factor of 2.787) 

Huang, Z., Zhao, C., Miao, L., Fu, X. (2014). Exploring fraudulent customer complaining

behavior - Anecdotes from front-line employees in the hospitality industry. International Journal of Contemporary Hospitality Management, 26(4), 544 – 571.
(Impact factor of 1.407) 

Miao, L., & Wei, W. (2013). Consumers' pro-environmental behavior and the underlying motivations:  A comparison between household and hotel settings. International Journal of Hospitality Management, 32, 102-112.   
(SSCI impact factor of 2.787)  

Wei, W., Miao, L., & Huang, J. Z. (2013). Customer engagement behavior and hotel firm responses. International Journal of Hospitality Management, 33, 316-330. 
(SSCI impact factor of 2.787) 

Miao, L., & Mattila, A. (2013). Impulse buying in restaurant food consumption. Journal of Foodservice Business Research, 16(5), 448-467.  

Wei, W., & Miao, L. (2013). Effects of calorie information disclosure on consumers’ food choices at restaurants.  International Journal of Hospitality Management, 33, 106-117.(SSCI impact factor of 2.787) 

Li, Y., Miao, L., Zhao, X., & Lehto, X. (2013). When family rooms become guest lounges:  Work-family balance of B&B innkeepers. International Journal of Hospitality Management, 34, 138-149. 
(SSCI impact factor of 2.787) 

Seo, S., Jang, S., Miao, L., Almanza, B., & Behnke, C. (2013). The impact of food safety events on the value of food-related firms:  An event study approach.  International Journal of Hospitality Management, 33, 153-165.
(SSCI impact factor of 2.787) 

Choi, J., Miao, L., Almanza, B., & Nelson, D. (2013). Consumers' responses to restaurant inspection reports:  The effects of information source and message style. Journal of Foodservice Business Research, 16(3), 255-275.  

Miao, L., & Mattila, A. (2013). The impact of other customers on customer experiences:  A psychological distance perspective.  Journal of Hospitality and Tourism Research, 37 (1), 77-99. 
(SSCI impact factor of 2.646) 

Torres, E. N., Adler, H., Xinran, L., Behnke, C. A., & Miao, L. (2013). One experience and multiple reviews:  The case of upscale U.S. hotels. Tourism Review, 68(3), 3-20.        

Wei, W., Miao, L.,Cai, L. A., & Adler, H. (2012). The influence of self-construal and co-consumption others on consumer complaining behavior. International Journal of Hospitality Management, 31, 764-771. 
(SSCI impact factor of 2.787) 

Miao, L. (2011). Guilty pleasure or pleasurable guilt?  Affective experience of impulse buying in hedonic-driven consumption. Journal of Hospitality and Tourism Research, 35(1), 79-101. 
(SSCI impact factor of 2.646) 

Miao, L., Mattila, S. A., & Mount, D. (2011). Other consumers in service encounters: A script theoretical perspective. International Journal of Hospitality Management, 30, 933-941.
(SSCI impact factor of 2.787) 

Xie, H., Miao, L., Kuo, P.-J., & Lee, B.-Y. (2011). Consumers’ responses to ambivalent online hotel reviews:  The role of perceived source credibility and pre-decisional disposition. International Journal of Hospitality Management, 30, 178-183.  
(SSCI impact factor of 2.787) 

Miao, L., Adler, H., & Xu, X. F (2011). A stakeholder approach to expatriate management:  Perceptions of hotel expatriate managers in China. International Journal of Hospitality Management, 30, 530-541.
(SSCI impact factor of 2.787) 

Miao, L., & Cai, L. (2009). Hospitality and tourism doctoral programs in the United States. Tourism Science, 23(6), 67-72 (International journal, leading tourism journal in China)

Miao, L., & Mattila, S. A. (2007). How and how much to reveal?  The effects of price transparency on consumers' price perceptions. Journal of Hospitality and Tourism Research, 31(4), 530-545.
(SSCI impact factor of 2.646) 

Namasivayam, K., Miao, L., & Zhao, X. (2007). An investigation of the relationships between compensation practices and firm performance in the US hotel industry. International Journal of Hospitality Management, 26, 574-587.  
(SSCI impact factor of 2.787) 

Beck, J. & Miao, L. (2003). Mystery shopping in lodging properties as a measurement of service quality. Journal of Quality Assurance in Hospitality and Tourism, 4(1/2), 1-21. 

Research Area:

  • Social Dynamics at Hospitality and Tourism Service Encounters
  • Technology-and-Human Interactions at Hospitality and Tourism Service Encounters
  • “Emerging” Consumer Behavior at Hospitality and Tourism Service Encounters
  • Consumer Responses to Food Labels and Menu Labels
  • Consumer Responses to Revenue Management Practices

Courses Taught:

Hospitality & Tourism Graduate Studies and Research HRAD  5111
Hospitality & Tourism Doctoral Studies and Research HRAD  6111
Advanced Hospitality and Tourism Research HRAD  6993

 

Service:

  • Associate Editor, Journal of Hospitality and Tourism Research (JHTR)
  • Director of Research, ICHRIE Central Federation
  • Track Chair, ICHRIE Scientific Paper Review Committee

Awards & Recognition:

  • Bruce Lazarus Teaching Award, Purdue University, 2015
  • Emerging Young Professional Award, Penn State University, 2014
  • Coca Cola Special Interest Topic Best Paper Award, Hospitality Graduate Conference, 2013
  • AHTMMC Best Paper Award, 2012
  • I-CHRIE Best Paper Award (2009/2008/2007)
  • Emerald/EFMD Outstanding Doctoral Research Award, 2008

Professional Memberships:

  • 2004-present Member of the International Council on Hotel, Restaurant and Institutional Education (CHRIE)
  • 2005-present Member of Society for Consumer Psychology
  • 2008-present Member of American Hotel & Lodging Association (AH&LA)

 

Grants:

1. Agency/Title of Grant:      China National Science Foundation/Research on Consumers’ Evaluations and Effect Mechanism of Service Product Innovation
2. Duration of Funding:        Four (4) years (January, 2017 – December, 2020)
3. Total amount of award:     CNY565,840 ($ 83,514)
4. Your role:   CI

1. Agency/Title of Grant:      Caesars Foundation/Last-Minute Booking Behavior
2. Duration of Funding:        one (1) year (June 2016 – January, 2017)
3. Total amount of award:     $3,000
4. Your role:   CI

1. Agency/Title of Grant:      City of Guthrie/Traveler’s Profile and Destination Image Study
2. Duration of Funding:        one (1) year (June 2016 – April 2017)
3. Total amount of award:     $20,000
4. Your role:   PI

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