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Oklahoma State University

Hyejune Park

Hyejune Park

Assistant Professor

442 Human Sciences
Stillwater, OK 74078-6142
Phone: 405-744-5628
Fax: 405-744-6910

june.park@okstate.edu

Education

Degree Institution Area of Study
Ph.D. University of Tennessee, Knoxville, TN Retail & Consumer Sciences
M.S. Virginia Tech, Blacksburg, VA Apparel Business
B.S. Keimyung University, Daegu, South Korea Fashion Marketing

Expertise

Apparel consumer behavior, Sustainability within the textiles and apparel industry

Publications

Park, H., Lee, M-Y, & Koo, W. (2017). The four faces of apparel consumers: Identifying sustainable consumers for apparel. Journal of Global Fashion Marketing, 8(4), 298-312.

Joyner Armstrong, C. M. & Park, H., (2017). Putting the 'digital sharing economy' under the microscope: The sustainability of collaborative clothing consumption. International Journal of Fashion Design, Technology & Education, 10(3), 276-286.

Park, H. (2017). How social media is transforming the fashion consumers: The effects of "social" consumer attributes on brand engagement in social networking sites. Fashion, Industry & Education, 15(1), 1-11.

Park, H. & Joyner Armstrong, C. M. (2017). Collaborative apparel consumption in the digital  sharing economy: An agenda for academic inquiry. International Journal of Consumer Studies, 41(5), 465-474.

Koo, W. & Park, H. (2017). Critical atmospheric cues in designing online stores: A case of Amazon.com. International Journal of Marketing Studies, 9(1), 37-45. 

Park, H. & Kim, Y-K. (2016). An empirical test of the triple bottom line of customer-centric sustainability: The case of fast fashion. Fashion & Textiles, 3(25), 1-18.

Park, H. (2016) A confirmatory model for sustainability of apparel brands and its impact on brand outcomes. International Journal of Costume & Fashion, 16(1), 55-70. 

Park, H. & Kim, Y-K. (2016). Proactive versus reactive apparel brands in sustainability: Influence on brand loyalty. Journal of Retailing & Consumer Services, 29, 114-122. 

Park, H. & Kim, Y-K. (2015). Can a fashion brand be social?: The role of benefits of brand community within social network sites. Journal of Global Fashion Marketing, 6(2), 75-86. 

Park, H. & Kim, Y-K. (2014). The role of social network websites in the consumer-brand relationship. Journal of Retailing & Consumer Services, 21(4), 460-467. 

Park, H., Lim, H., & Kim, Y-K. (2013). Experiential value: Application to innovative consumer technology products. Journal of Customer Behaviour, 12(1), 7-24.

Park, H., Lim, C-M., Bhardwaj, V., & Kim, Y-K. (2011). Benefit segmentation of TV home shoppers. International Journal of Retail & Distribution Management, 39(1), 7-24.

Park, H. & Kincade, D. H. (2011). The impact of environmental factors on business strategies in U.S. apparel manufacturing industry 1970-2005. Research Journal of Textile & Apparel, 15(4), 102-114. 

Bhardwaj, V., Park, H., & Kim, Y-K. (2011). The effect of Indian consumers’ life satisfaction on brand behavior toward a U.S. global brand. Journal of International Consumer Marketing, 23(2), 105-116.

Park, H. & Kincade, D. H. (2010). Historical analysis of an apparel marketer’s strategies: Evidence from a Nike case. Journal of Global Fashion Marketing, 1(3), 182-193.

Presentations

Park, H., Joyner Armstrong, C. M., & Singh, C. (2017). Sealed with love: Stories of emotional attachment to a sustainable apparel brand. American Collegiate Retailing Association Annual Conference

Park, H. & Armstrong, C. M. (2016). Defining collaborative and sustainable apparel consumption: Laying the groundwork for empirical investigation. International Textiles & Apparel Associations Annual Conference, Vancouver, Canada.  

Park, H. (2015). The effects of “social” consumer attributes on engagement in social network sites, International Textiles & Apparel Associations Annual Conference, Santa Fe, NM.   

Lee, M-Y. & Park, H. (2015). Understanding socially conscious apparel shoppers. Global Fashion Management Conference, Florence, Italy.

Park, H. (2014). The world’s most connected apparel consumers: Profiling online social consumers. International Textiles & Apparel Associations Annual Conference, Charlotte, NC. 

Park, H. & Panyu, V. (2014). The second generation of E-commerce: Online-only apparel retailers’ e-tailing strategies. International Textiles & Apparel Associations Annual Conference, Charlotte, NC. 

Park, H. (2014). Incorporating sustainability into the apparel quality analysis course. International Textiles & Apparel Associations Annual Conference, Charlotte, NC. 

Park, H. & Kim, Y-K. (2013) The role of social network websites in consumer-brand relationship. American Collegiate Retailing Association Annual Conference, Nashville, TN. 

Park, H. & Kincade, D. H. (2010). Historical analysis of an apparel marketer’s strategies: Evidence from a Nike case. International Textiles & Apparel Association Annual Conference, Montreal, Canada. 

Park, H. & Lim, H., & Kim, Y-K. (2010). The effect of experiential value on loyalty toward consumer technology brands. American Collegiate Retailing Association Annual Conference, Orland, FL. 

Courses Taught

Research Proposal

DHM 5112

Global Sourcing Strategy 

DHM 4993

Retailing 

DHM 3433

Visual Merchandising 

 DHM 3853

Visual Communication 

DHM 2423

Awards & Recognition

  • 2014 Faculty Prize for the College Foundation Awards for Excellence in Student Research and Creative Activity, State University of New York
  • 2013 Excellent Paper Award for Research Journal of Textile and Apparel
  • 2011 Research Proposal Competition Winner, Marketing Science Institute (MSI)
  • 2010 Helen Sharp Hakala Scholarship for scholarly excellence
  • 2009 Ida A. Anders Scholarship, Sadie K. Stanton Human Ecology Scholarship for scholarly excellence

Grants

  • Park, H. (2014). Developing a new course to incorporate sustainability. Sustainable Susquehanna Curriculum Workshop, SUNY Oneonta, $1,000
  • Park, H. (2014). Sustainable vs. unsustainable apparel consumption: Moderating effects of consumer traits. Faculty Research Grant, SUNY Oneonta, $3,000
  • Park, H. (2014). Transforming the Apparel Quality Analysis course to incorporate sustainability. Teaching Development Grant, SUNY Oneonta, $1,480
  • Bang, J. & Park, H. (2013). The second generation of e-commerce: Online-only fashion retailers’ e-tailing strategies. Student Faculty Research Grant, Committee on Research, SUNY Oneonta, $800
  • Lim, H., Park, H., & Lyu, J. (2011). Consumers’ brand experience in online social networking: The phenomenon of brand building through Facebook pages. ‘Challenges of Communications and Branding in a Digital Era’ Research Competition, Marketing Science Institute, $6,200

Professional Memberships

  • International Textile & Apparel Association (ITAA)
  • American Collegiate Retailing Association (ACRA)
  • Kappa Omicron Nu (KON) Honor Society

Service

  • Editorial board member, Journal of Global Fashion Marketing
  • Ad-hoc reviewer, Clothing and Textiles Research Journal, Journal of Retailing and Consumer Services, Journal of Customer Behavior
  • Student, Staff, and Faculty Recognition Committee, Department of Design, Housing and Merchandising, Oklahoma State University