Retail Merchandising Leadership
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Merchandisers in the 21st century must understand the new economy, technology, and new approaches for offering the right products to the right customers 24 hours a day 7 days a week. Power has shifted to the customer in today’s retailing environment which affords faster communications, decision making, anytime/anywhere shopping, high expectations, real-time reviews and social feedback of products and services.
Future industry leaders must understand the evolving challenges inherent in the increasingly global market in which they do business. Merchandisers must possess skills to negotiate the highly diverse interplay of trade regulations and cultural concerns unique to your key trading partners. Data analysis, problem solving, global sourcing and production in the right amount at the right time in the right place while managing costs will provide you with competitive advantage.
Retailers collect more data about customers than ever before and skilled professionals are needed to use and understand ways to ethically differentiate their business. Privacy of consumer data remains a key concern for business leaders in the net economy. You will learn how to navigate ethical real-world, case-based dilemmas to strengthen your leadership skills. Big data training will help you move from asking, “what do we do with it?” to “what did we do without it?”
Leaders must understand the delicate balance of business, consumer, and social interests to support a sustainable future. Profit maximization, cost-cutting, customer satisfaction, and selling approaches must balance the delicate nature of our environment while improving the well-being of society in sustainable ways. Merchandisers must understand the aspirations, needs, and wants of our more socially conscious customers.